Wholesales Assistant Manager

The Wholesale Assistant Manager is responsible for developing and expanding company's wholesale business by supplying our Store Brand (SB) and Private Brand (PB) products to other retailers, including supermarkets and retail chains.

The key objectives of this position are to:

• Develop new wholesale business opportunities and expand distribution channels.
• Achieve sales and gross profit targets.
• Establish and maintain strong relationships with retail customers and business partners.
• Demonstrate strong commercial negotiation and strategic sales planning skills.
• Establish and optimize a new wholesale supply chain process from scratch, including order placement to product delivery and payment collection.

1. Business Development & Sales Growth

• Develop and implement wholesale sales strategies to achieve monthly, quarterly, and annual sales targets.
• Identify, approach, negotiate with, and acquire new retail customers, including supermarkets, retail chains, and other retailers.
• Develop new product proposals, cross-selling opportunities, and promotional activities to increase sales.
• Propose product assortments based on customer selection.
• Conduct market research and competitor analysis to identify potential business opportunities.
• Prepare sales proposals, quotations, product presentations, and commercial offers for prospective customers.

2. Key Account Management & Negotiation

• Build and maintain strong relationships with key accounts and business partners.
• Negotiate selling prices, gross margins, payment terms, promotional support, and other commercial conditions.
• Develop annual business plans and sales targets for major customers.
• Conduct regular business reviews with key accounts to identify opportunities for sales growth.
• Resolve customer complaints and commercial issues professionally and efficiently.

3. Sales Performance & Profit Management

• Achieve sales revenue and gross profit targets while maintaining profitability.
• Monitor sales performance by customer, product category, and SKU.
• Analyze gross profit margins, promotional costs, and customer profitability.
• Prepare monthly sales forecasts, performance reports, and corrective action plans.
• Identify underperforming accounts and implement improvement measures.

4. Wholesale Supply Chain, Inventory & Accounts Receivable Management

• Establish and improve a new wholesale supply chain process, including order management, inventory allocation, delivery coordination, invoicing, and payment collection.
• Coordinate with the Purchasing and Logistics teams to ensure product availability and timely delivery.
• Work closely with the Finance team to monitor accounts receivable and overdue payments.
• Ensure customers comply with agreed payment terms and credit limits.
• Minimize inventory losses, delivery issues, operational costs, and bad debt risks.

Education & Experience

• Bachelor’s degree in business administration, Marketing, Sales, or a related field preferred.
• Minimum 5 years of experience in wholesale sales, B2B sales, key account management, or business development.
• At least 2–3 years of experience in a supervisory or managerial position preferred.
• Experience in FMCG, general merchandise, household products, hardware, home improvement, or modern trade is highly desirable.
• Proven track record of achieving sales targets and developing new business accounts.
• Established business relationships with major retailers, supermarkets, distributors, or corporate customers in Cambodia would be an advantage.

Required Skills & Competencies

• Strong sales negotiation and business development skills.
• Good understanding of sales revenue, gross profit margins, pricing, and commercial terms.
• Strong analytical and problem-solving abilities.
• Ability to develop sales forecasts, budgets, and action plans.
• Experience in managing key accounts and customer relationships.
• Understanding of wholesale supply chain processes, inventory management, and payment collection.
• Proficiency in Microsoft Excel, PowerPoint, and sales reporting.
• Good command of Khmer and English, both written and spoken.
• Self-motivated, results-oriented, and capable of working independently.