We are seeking a proactive and results-driven Sales Executive to join our team and manage the HoReCa (Hotels, Restaurants, Cafés) channel. The ideal candidate will be responsible for identifying opportunities, building strong relationships, and driving revenue growth within this specialized sector.

• Develop and manage a pipeline of HoReCa clients through proactive outreach and relationship-building.
• Achieve monthly and quarterly sales targets set by the Sales Manager/ Sales Director.
• Conduct regular client visits to build rapport, understand customer needs, and provide product solutions.
• Negotiate pricing, promotions, and contracts in line with company policies.
• Monitor market trends and competitor activity to identify new opportunities and threats.
• Coordinate with internal teams (logistics, marketing, finance) to ensure seamless order fulfillment and client satisfaction.
• Provide accurate sales forecasts, reports, and insights to the management team.
• Organize product presentations, tastings, and training sessions for client staff when necessary.
• Represent the brand at trade shows, exhibitions, or HoReCa industry events.

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum 2–3 years of sales experience, preferably in FMCG, beverages, or the HoReCa channel.
• Strong network within the hospitality and foodservice industry is a plus.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and manage time efficiently.
• Fluent in [insert languages as needed].
• Proficiency in Microsoft Office and CRM tools.
• Valid driving license and willingness to travel frequently within assigned territory.