1. Marketing Strategy & Planning

• Develop and implement comprehensive marketing strategies to increase brand awareness, patient acquisition, family engagement, and trust in paediatric services across the country.
• Align marketing plans with hospital goals, including promoting key services (vaccinations, emergencies, check-ups, partnerships)
• Conduct market analysis, monitor competitor activities, and healthcare trends to refine approaches.

2. Digital Marketing & Campaigns

• Plan, execute, and optimize digital campaigns across Facebook, Instagram, Google Ads/SEM, SEO, content marketing, and display ads to attract new families and retain patients.
• Manage and grow our strong social media presence with child-friendly
• Oversee content creation: blog/articles on paediatric topics, social posts, videos, brochures, testimonials.

3. Patient Acquisition & Partnerships

• Lead initiatives to attract patients through targeted outreach to parents, expectant families, schools, communities, referring clinics, and corporate/insurance partners.
• Build and maintain relationships for referrals, collaborations, and community events (e.g., vaccination drives, health talks).

4. Performance Measurement & Optimization

• Track and report on campaign performance using tools like Google Analytics, Facebook Insights; monitor KPIs (patient inquiries, appointments, website traffic, ROI, engagement, conversion rates).
• Manage marketing budget efficiently for cost-effective results.

5. Content & Brand Management

• Ensure all communications reflect our values of empathy, expertise, and child focused care.
• Collaborate with doctors, nurses, admin teams, and external agencies/vendors for campaigns, events, landing pages, and user experience improvements.

6. Innovation & Growth

• Brainstorm creative strategies: community health programs, influencer partnerships, educational webinars, and adoption of emerging digital tools/trends in healthcare marketing.
• Support special projects like international collaborations and awareness campaigns.

• Bachelor’s or Master’s degree in Marketing, Communications, Business, Healthcare Management, or related field.
• Proven experience (at least 8 years) in marketing/digital marketing, preferably in healthcare, hospitals, clinics, or paediatric/medical services in Cambodia.
• Strong hands-on expertise in managing Facebook/Instagram campaigns, Google Ads/SEM, SEO, email marketing, and content creation.
• Experience optimizing landing pages, conversion funnels, and tracking with analytics tools (Google Analytics, social platform insights).
• Strong analytical, data-driven mindset for turning insights into actionable strategies.
• Excellent communication and interpersonal skills; experience in networking/referral development in healthcare is a plus.
• Fluency in English and Khmer (written/spoken), Chinese is highly preferrable