Daily Key Tasks

• Monitor ongoing marketing campaigns (digital, offline, showroom) and performance metrics.
• Approve marketing materials, creatives, and copy for promotions.
• Coordinate with Sales Manager and Aftersales Manager for aligned campaigns.
• Track social media engagement, website traffic, and lead generation performance.
• Respond to urgent marketing issues or customer inquiries from campaigns.
• Oversee marketing budget expenditures for daily activities.
• Review daily leads generated and communicate with Sales/CRM team.
• Supervise marketing team tasks and ensure deadlines are met.
• Monitor competitor marketing activities.
• Communicate daily updates to GM regarding marketing performance or urgent decisions.

Weekly Key Tasks

• Plan weekly marketing activities aligned with sales and dealership events.
• Review weekly campaign performance reports and optimize strategies.
• Coordinate with Event Manager for upcoming events, activations, and launches.
• Meet with dealerships’ department heads to identify marketing support needs.
• Approve weekly content calendar for social media, email, and digital campaigns.
• Monitor weekly leads and sales conversions from campaigns.
• Manage weekly marketing budgets and vendor payments.
• Review branding compliance across all channels.
• Conduct weekly team meeting to assign tasks and review KPIs.
• Track marketing ROI and prepare insights for GM review.

Monthly Key Tasks

• Develop monthly marketing strategy and campaign plans.
• Review overall marketing KPIs: leads, conversions, social engagement, brand awareness.
• Approve large-budget campaigns and cross-department initiatives.
• Analyze competitor activities and market trends to inform next month’s strategy.
• Present monthly marketing performance report to GM.
• Plan upcoming showroom events, launches, and seasonal campaigns.
• Review marketing contracts with vendors or agencies.
• Conduct team performance review and development plans.
• Allocate next month’s marketing budget.
• Align marketing plan with sales, Aftersales, and management objectives.