Marketing Manager is a strategic and tactical leader responsible for all marketing initiatives, focusing on attracting and retaining customers, enhancing brand perception, and ensuring market competitiveness. This role drives growth by translating business goals into impactful marketing programs.

1. Strategy, Planning & Communication:

• Strategic Planning: Develop, communicate, and execute the annual and quarterly comprehensive marketing plans, ensuring alignment with overall business goals and sales targets.
• Market Opportunity Identification: Proactively identify new opportunities in the market to increase sales volume, profit margins, and market share through strategic marketing initiatives.
• Budget Management: Manage the marketing budget effectively, tracking expenditures and measuring ROI on all major activities.

2. Campaign & Execution Management:

• Advertising Campaigns: Develop, manage, and execute targeted advertising campaigns across various channels (digital, print, industry media) to drive awareness and lead generation.
• Event Management: Lead the organization and execution of all major corporate events, including company conferences, industry trade shows, and specialized customer workshops.
• Digital Leadership: Oversee the entire social media marketing strategy, content marketing initiatives, and development of social programs/campaigns, ensuring brand consistency, engagement, and alignment with SEO best practices.

3. Team Leadership & Management

• Team Supervision: Manage, mentor, and lead the marketing team, setting clear performance goals, providing quality guidance, and ensuring high-quality output.
• Cross-functional Collaboration: Serve as the primary marketing liaison, ensuring seamless communication and alignment with Sales, Product Development, and Operations teams.

4. General Tasks:

• Additional Assignments: Execute any other tasks assigned by management as needed to support business objectives.

• Bachelor's Degree in Marketing, Business, or a related field.
• At least 5 years of progressive experience in B2B Marketing, with a proven track record of managing campaigns and leading a team.
• Experience in the Oil & Gas, Energy, or heavy industrial sectors is highly preferred.
• Strong skills in marketing and running a marketing team.
• Language: Fluency in English (written and verbal) is required.
• Leadership skills: Demonstrated strong leadership and team management capabilities.
• Technical Proficiency: Required understanding of Graphic Design and Web Design principles, and proficiency in relevant CRM/Marketing Automation tools.