Marketing Manager

Our client is seeking a dynamic, strategic, and results-oriented Marketing Manager to lead its brand building, student recruitment, and public relations efforts. Based in Phnom Penh, the successful candidate will play a key role in enhancing the organization’s visibility, reputation, and market share within Cambodia’s competitive education sector. The ideal candidate will possess a deep understanding of the local market and a proven track record in integrated marketing and public relations, preferably within the education or service industry.

Strategic Marketing & Brand Management:

• Develop and execute a comprehensive annual marketing and PR strategy aligned with institution's strategic goals for student enrollment, brand awareness, and reputation management.
• Lead the development of the institution's brand identity, messaging, and positioning to ensure consistency across all platforms and communications.
• Conduct market research to identify trends, competitive landscapes, and student needs, translating insights into actionable marketing strategies.
• Oversee the creation of all marketing materials, ensuring they are engaging, compliant, and reflect institution’s brand standards.

Digital Marketing & Student Recruitment:

• Develop and manage institution's digital marketing strategy, including SEO, SEM, social media marketing (Facebook, TikTok, LinkedIn, Telegram etc.), and content marketing.
• Manage institution’s official website content, ensuring it is up-to-date, user-friendly, and optimized for conversions.
• Utilize data analytics to track campaign performance, measure ROI, and continuously optimize marketing efforts.

Public Relations & Communications:

• Develop and maintain strong relationships with local media outlets, influencers, and key stakeholders to secure positive media coverage and partnership opportunities.
• Draft and distribute press releases, media kits, and other PR materials.
• Act as a primary spokesperson for CITA Institute when required, or prepare key leadership for media engagements.
• Oversee internal communications to ensure consistent messaging within the institution.

Events & Partnerships:

• Plan, organize, and execute marketing and PR events, including open days, career fairs, workshops, and graduation ceremonies.
• Identify and cultivate strategic partnerships with schools, businesses, and community organizations to enhance institution’s profile and recruitment efforts.
• Represent institution at industry events, conferences, and networking functions.

• Education: Bachelor’s degree in Marketing, Communications, Public Relations, Business Administration, or a related field. A master's degree is a plus.
• Experience: Minimum of 4 years of progressive experience in marketing and public relations, with at least 3 years in a leadership or management role.
• TVET Knowledge: Deep understanding of the vocational training landscape in Cambodia, including knowledge of relevant government policies, accreditation processes, and in-demand industry skills.
• Technical Skill: Demonstrated success in developing and executing comprehensive marketing and PR strategies that drive measurable results.
• Language: Excellent written and verbal communication skills in both Khmer and English.
• Soft Skill: Exceptional interpersonal skills with the ability to build relationships with diverse stakeholders. And ability to work effectively under pressure and manage multiple projects simultaneously.