A Digital Marketing Specialist is responsible for building brand visibility, driving targeted web traffic, and converting digital audiences into travelers or platform users. This role combines storytelling, social media management, search engine optimization (SEO), and paid advertising campaigns specifically tailored to the travel and hospitality sector.

A. Content Strategy & Multi-Channel Social Media Management

• Campaign Execution: Plan and execute digital marketing campaigns across key travel platforms (e.g., Facebook, Instagram, TikTok, YouTube Shorts).
• Storytelling & Asset Utilization: Curate and adapt high-end visual assets (videos, photos, and reels) highlighting destinations, cultural heritage, local food, and partner accommodations.
• Community Engagement: Monitor social channels, respond to traveler inquiries, manage community feedback, and foster user-generated content (UGC).

B. Search Engine Optimization (SEO) & Website Traffic Growth

• Keyword & Destination Optimization: Research and target high-intent search terms related to local travel, regional tours, and accommodation bookings (e.g., "Siem Reap private guides", "Cambodia eco-resorts").
• Landing Page Optimization: Collaborate with tech and content teams to ensure travel destination and partner listing pages are optimized for readability, user experience (UX), and search rankings.
• Blog & Editorial Management: Oversee the publishing of travel guides, itineraries, and cultural stories to capture organic search traffic.

C. Paid Digital Advertising (Performance Marketing)

• Campaign Setup & Management: Plan, budget, and execute paid ad campaigns using Meta Ads Manager, Google Ads, and YouTube.
• Audience Segmentation: Target specific inbound traveler segments (e.g., long-haul international tourists from Europe/North America or regional ASEAN travelers) based on geographic, demographic, and behavioral interests.
• ROI & Conversion Tracking: Monitor cost-per-acquisition (CPA), click-through rates (CTR), and return on ad spend (ROAS) to continuously optimize ad performance.

D. Partnership & Co-Marketing Collaboration

• Partner Spotlights: Coordinate promotional features highlighting registered partners (tour guides, travel agencies, boutique hotels) to drive mutual value and engagement.
• Influencer & Micro-Creator Outreach: Partner with travel bloggers, vloggers, and local content creators to expand brand reach and build third-party credibility.
• Co-Op Campaigns: Assist in managing joint digital marketing initiatives with hotel and agency partners.

E. Data Analytics, Insights & Reporting

• Traffic & Behavior Analysis: Utilize tools like Google Analytics to track user journeys, drop-off points, and peak traffic trends.
• Performance Reporting: Deliver regular monthly or quarterly reports on digital growth, social engagement metrics, ad spend efficiency, and lead conversion rates to management.

• Bachelor’s degree in marketing, Communications, Business, or a related field (or equivalent practical experience).
• 5+ years of experience in digital/social media marketing, with at least 3 years in a supervisory, team lead, or management role.
• Proven, hands-on experience managing Facebook, TikTok, YouTube, Instagram, and Telegram business/creator pages and ad accounts.
• Demonstrated experience resolving platform-level issues (e.g., page restrictions, copyright claims, ad account issues, page recommendation status).
• Experience with Meta Business Suite/Ads Manager, TikTok Ads Manager, YouTube Studio, and similar platform management tools.
• Strong organizational and project management skills, with the ability to manage multiple people and deadlines at once.