Channel Sales Manager (Modern Trade – MT)
HRINC (Cambodia) Co., Ltd
Phnom Penh
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Oct 15, 2026
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Channel Sales Manager (Modern Trade – MT)
HRINC (Cambodia) Co., Ltd Job location: Phnom PenhLogin to see salary
Job Description
Benefits Package
Company Profile
Company Contact
Job Overview
# Hiring1
Job TypePermanent Job
Exp. LevelManagement
Job FunctionManagerial Positions , Sales
IndustryFMCG / Consumer Goods
Preferred ApplicantLocal
Required LanguageEnglish
DeadlineOct 15, 2026
LocationPhnom Penh
Responsibilities and Duties
- Develop and implement Modern Trade sales strategies and plans to achieve monthly, quarterly, and annual targets for sales, volume, distribution, and profitability.
- Manage and cultivate key Modern Trade accounts, including supermarkets, hypermarkets, convenience stores, and other retail chains.
- Establish robust customer relationships and lead commercial negotiations regarding pricing, promotions, listing fees, rebates, trading terms, and business agreements.
- Formulate sales forecasts, customer business plans, and strategies designed to drive sales growth, distribution, market share, and customer profitability.
- Plan and coordinate trade promotions, product launches, in-store activations, merchandising, and visibility initiatives in collaboration with customers and the Marketing/Trade Marketing teams.
- Monitor product availability, stock levels, distribution, merchandising, pricing, and in-store execution to ensure adherence to company standards.
- Analyze sales performance, market trends, competitor activities, customer data, and promotional outcomes to identify business opportunities and necessary corrective actions.
- Manage and control trade spending, promotional budgets, pricing, discounts, and customer profitability in coordination with the Finance department.
- Lead, coach, motivate, and develop the Modern Trade sales team, encompassing target setting, KPI monitoring, field coaching, and performance management.
- Collaborate closely with Marketing, Finance, Logistics, Warehouse, and Supply Chain teams to ensure seamless customer service, product availability, and execution.
- Prepare and submit sales reports, forecasts, customer reviews, KPI updates, and business recommendations to management.
- Identify and develop new customers, new listings, new SKUs, and channel expansion opportunities to support sustainable business growth.
- Ensure compliance with company sales policies, procedures, commercial agreements, and internal controls.
How to Apply
NameCHEN Sreypich (Ms).
TitleRecruitment & Client Relations Coordinator
Phone Number+855 10988944 /
Emailchen.sreypich@hrincjobs.com
AddressThe Edge Phnom Penh, House No. A9-A10, Ayasmayan East Street (St. 139), Phum 1, Sangkat Sras Chork, Khan Daun Penh, Phnom Penh
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