The Field Marketing Supervisor supports the planning, deployment, and performance tracking of top-down Field Marketing initiatives, ensuring strategic programs are effectively translated into market execution. Working closely with the Field Marketing Planning & Engagement Manager, this role coordinates cycle planning, activation deployment, implementation readiness, stakeholder alignments. Additionally, the position leads assigned strategic projects to continuously improve field marketing capabilities and execution standards.

1. Cycle Planning & Program Deployment (Core Ownership)

• Strategic Rollout: Support the development, coordination, and national deployment of Field Marketing initiatives, New Product Launches (NPL), Equity, Pricing Campaigns, and strategic activation platforms.
• Timeline Management: Establish and communicate clear program requirements, key milestones, and deliverables to guarantee alignment before each deployment cycle.
• Readiness Assurances: Consolidate deployment requirements and monitor execution readiness, ensuring materials, suppliers, and fully prepared prior to launch.

2. Performance Tracking & Feedback (Core Ownership)

• KPI Monitoring: Track program KPIs, deployment progress, and execution compliance to proactively identify and bridge execution gaps.
• Insights & Reviews: Consolidate field feedback and implementation updates to support post-implementation reviews and continuous learning assessment.

3. Agency & Supplier Management (Core Ownership)

• Vendor Coordination: Manage third-party suppliers and agencies supporting Field Marketing initiatives from briefing through to implementation.
• Quality Control: Monitor project timelines, deliverables, execution quality, and supplier performance, ensuring swift resolution of any operational issues.

4. Cross-Functional Collaboration & Alignment (Core Ownership)

• Stakeholder Engagement: Act as a central point of contact to facilitate seamless communication and alignment among Portfolio, Sales, Finance, Procurement, and Regional Field Marketing teams.
• Priority Cascading: Ensure national priorities and cycle updates are clearly and consistently communicated to regional execution teams.

5. Project Leadership & Capability Building (Project-Based Ownership)

• Special Projects: Lead assigned projects delegated by the FM Lead (e.g., activation pilots, new execution frameworks).
• Continuous Improvement: Drive process optimization, capability-building projects, and deployment excellence initiatives to elevate overall field marketing standards.

• 3–5 years of experience in Field Marketing, Trade Marketing, Brand plan & Development role or Channel Management (FMCG experience is highly preferred).
• Project Management: Strong organizational skills with the ability to manage multiple timelines, launch cycles, and stakeholders simultaneously.
• Analytical Skills: Ability to track KPIs, interpret field data, and translate feedback into actionable execution improvements.
• Communication & Collaboration: Excellent interpersonal and communication skills to influence and align cross-functional and regional teams.
• Problem-Solving: Proactive mindset with the ability to identify execution gaps and implement quick, effective solutions.