We are seeking a highly motivated, creative, and results-driven Marketing Manager to lead our brand strategy and multi-channel campaign initiatives in the cosmetics and beauty industry. The Marketing Manager plays a critical role in developing comprehensive marketing plans, managing seasonal budgets, driving brand equity, and increasing conversion optimization across both digital storefronts and retail brick-and-mortar setups. The successful candidate will manage daily creative operations, oversee content production pipelines, lead influencer alignment, and analyze localized data metrics while partnering closely with cross-functional internal departments and external media agencies to support sustainable business growth.

Marketing Strategy & Brand Management

• Formulate, execute, and monitor quarterly and annual marketing strategic plans to boost brand awareness and hit commercial growth targets.
• Maintain absolute brand voice consistency, layout standards, and luxury tone of voice parameters across all visual identity platforms.
• Conduct deep market research on upcoming beauty product innovations and track competitor pricing models and marketing campaigns.
• Forecast, manage, and distribute the corporate marketing budget across media networks to maximize campaign return on investment (ROI).

Digital Campaigns, Creative Tech & Media Automation

• Lead and manage the digital media creation team (including the AI Content Creator and graphic designers) to build immersive video story ads for TikTok, Instagram, and Snapchat.
• Supervise and optimize digital performance marketing setups, tracking conversion funnels, variable data packages, and live platform analytics.
• Develop and grow strategic partnerships with key beauty influencers, celebrity talent agencies, and regional KOL networks.
• Blueprint and coordinate end-to-end product launches, detailing content variation matrices, legal disclaimer compliance, and asset schedules

Retail In-Store Marketing & Cross-Functional Operations

• Collaborate closely with sales managers to roll out in-store promotional setups, customer activations, and visual merchandising guidelines.
• Coordinate effectively with Sales, Procurement, Human Resources, Warehouse, and external vendor teams to guarantee seamless campaign inventory synchronization.
• Evaluate campaign performance and prepare comprehensive marketing dashboards and tech metrics for executive reviews.
• Mentor marketing staff, run professional creative workshops, and build internal asset templates to continuously upscale operational agility.

• Bachelor's Degree in Digital Marketing, Business Administration, Public Relations, Creative Technologies, or a closely related discipline.
• Professional certifications in brand management, digital growth marketing, or project management platforms are an advantage.
• Minimum 3–5 years of progressive marketing management or brand leadership experience within a fast-moving business structure.
• Experience in cosmetics, retail premium beauty, FMCG, distribution networks, or luxury consumer products industries is strictly required.
• Strong understanding of running dynamic paid social ad accounts, audience targeting parameters, and influencer engagement frameworks.
• Experience overseeing creative asset workflows, digital content pipelines, and modern creative-tech automation setups.
• Proven track record of managing marketing budgets, analyzing performance metrics, and delivering data-driven growth insights.

Skills & Competencies

• Strong leadership, people management, and team empowerment traits to guide junior individual contributors.
• High creative vision with a refined eye for design layouts, premium typography alignment, and visual brand consistency.
• Exceptional strategic thinking, analytical interpretation, and commercial problem-solving capabilities.
• Advanced communication, professional negotiation, and cross-departmental stakeholder management skills.
• Excellent prioritization, multi-tasking agility, and time management skills under tight seasonal launch deadlines.
• High level of professional business ethics, corporate integrity, and commitment to data compliance standards.
• Forward-thinking mindset with a strong passion for integrating tech-driven automation into marketing operations.