Campaign Management

·        Executes campaigns and events, collects preliminary data and results in order to gain new market penetration, maintains market share and assists in campaign effectiveness analysis.

·        Loyalty Management

·        Assists in the execution of loyalty plan and monitor processes and systems in place in order to improve customer acquisition and retention

·        Customer Lifetime Measurement

·        Collects and summarizes customer lifetime data in order to assist in customer segmentation Project Management analysis.

·        Engagement Marketing & Collateral Planning

·        Translates and executes customer engagement activities onto various channels in order to maximize brand awareness and involvement and relevance of information for customers

·        General Marketing Operations

·        Gathers, manages and organizes data for market research and insights and render business support in order to ensure efficient operational processes.

[SEO]

Keyword Research and Analysis

·        Conducts in-depth keyword research to identify targeted keywords and phrases.

·        Analyzes keyword trends and competition, informing website content optimization.

On-Page Optimization

·        Optimizes website content, meta tags, and headers for enhanced search engine visibility.

·        Ensures seamless integration of keywords, compelling content, and an enriching user experience.

Technical SEO

·        Collaborates with web development teams to address technical SEO challenges.

·        Implements schema markup, enhances website speed, and rectifies crawl errors.

Content Strategy and Blog Creation:

·        Develops and executes content strategies to improve organic search rankings.

·        Creates and optimizes engaging blog posts, landing pages, and other web content.

Link Building

·        Cultivates and manages a strategic and diverse backlink profile.

·        Deploys white-hat link-building techniques to boost domain authority.

SEO Reporting and Analysis

·        Monitors and analyzes website performance using tools like Google Analytics.

·        Provides regular reports on key SEO metrics, drawing actionable insights.

SEM Campaign Management

·        Establishes and manages paid advertising campaigns (Google Ads, Bing Ads, etc.).

·        Optimizes ad copy, targeting, and budget allocation for maximum return on investment (ROI).

A/B Testing

·        Conducts A/B tests on ad creatives, landing pages, and other elements.

·        Utilizes data-driven insights to refine and enhance marketing strategies.

·        Competitor Analysis

·        Stays abreast of industry trends, algorithm changes, and best practices.

·        Conducts thorough competitor analyses to identify opportunities and areas for improvement.

Creating Blog Content

·        Develops and curates engaging and SEO-friendly content for blogs.

Leverage blog posts to drive targeted traffic to the website.

·        Bachelor of Marketing, Digital Marketing or PR (Public Relations)

·        At least 1-2 years’ experience in (digital) marketing, social media related job. Any industrial is welcome.

·        Knowledgeable in social media platforms (facebook, instagram, thread, douyin, Weibo, twitter (X) etc.) and SEO among Chinese speaking countries. Knowledge of HTML, CSS and web development tools (e.g. Dreamweaver) desired

·        Excellent Khmer and Chinese Communication Skills.

Chinese (Listening, Speaking, Reading and Writing)