General Sales Manager

The General Sales Manager is responsible for leading the overall sales strategy, business development, and revenue growth for the company's premium wooden products and interior decoration solutions. This role oversees showroom sales, project sales, dealer/distributor sales, and key account management while ensuring the achievement of sales targets, market expansion, and exceptional customer satisfaction.

1. Sales Strategy & Business Development

• Develop and implement strategic sales plans to achieve company revenue targets.
• Identify new business opportunities in Interior Decor, Furniture, Construction, and Manufacturing markets.
• Expand project sales channels with developers, contractors, architects, designers, hotels, offices, and commercial projects.
• Monitor market trends, competitor activities, and customer demands.
• Build strong relationships with key clients and corporate partners.

2. Team Leadership & Management

• Lead, supervise, and motivate the sales team to achieve monthly and yearly KPIs.
• Set sales targets and monitor team performance regularly.
• Conduct coaching, training, and performance evaluations for sales staff.
• Develop sales incentive programs and motivation strategies.
• Ensure strong teamwork and collaboration across departments.

3. Project Sales Management

• Manage quotation, proposal, tender, and project negotiation processes.
• Follow up project progress from inquiry until project completion.
• Coordinate with Design, Production, and Installation teams to ensure project delivery timeline.
• Ensure customer requirements and project specifications are properly communicated.

4. Customer Relationship Management

• Maintain strong relationships with existing clients and key accounts.
• Handle customer complaints and provide effective solutions.
• Ensure high customer satisfaction and after-sales service quality.
• Conduct regular customer visits and business meetings.

5. Sales Performance & Reporting

• Prepare monthly, quarterly, and yearly sales reports.
• Analyze sales performance, profit margin, and market opportunities.
• Monitor sales pipeline and forecasting.
• Ensure achievement of sales growth and collection targets.

6. Marketing & Brand Support

• Support marketing campaigns, showroom promotions, exhibitions, and events.
• Coordinate with marketing team on branding and digital promotion activities.
• Strengthen company market positioning within Interior Decor & Manufacturing industry.
• Performs miscellaneous job-related duties as assigned.

• Bachelor’s Degree in Business Administration, Marketing, Sales Management, or related field.
• Minimum 5–8 years of sales management experience in Interior Decor, Furniture Manufacturing, Construction, or related industry.
• Strong knowledge of project sales and B2B business development.
• Good leadership, negotiation, and communication skills.
• Strong understanding of interior materials, furniture products, and manufacturing processes.
• Ability to lead multi-functional sales teams.
• Good analytical and strategic planning skills.
• Proficiency in Microsoft Office, CRM systems, and sales reporting.
• Leadership & Team Management
• Project Sales Management
• Client Relationship Management
• KPI & Performance Management
• Market Analysis