The Head of Sales is responsible for driving revenue growth, expanding market share, strengthening distributor and dealer networks, and leading the regional sales team to achieve the Company's commercial objectives. The role focuses on sales performance, customer development, collection management, and sustainable business growth within the assigned territories.

Sales Management

• Develop and execute regional sales plans to achieve revenue and profitability targets.
• Monitor sales performance and implement corrective actions where necessary.
• Manage sales forecasting, budgeting, and territory planning.
• Ensure effective execution of sales and promotional activities.

Distributor & Dealer Development

• Build and maintain strong relationships with distributors, dealers, and key customers.
• Expand market coverage and identify new business opportunities.
• Negotiate commercial terms within approved authority levels.
• Monitor distributor performance and market penetration.

Collection & Credit Control

• Monitor customer collections and accounts receivable.
• Work closely with the finance team to maintain healthy cash flow.
• Ensure overdue balances remain within approved limits.

Team Leadership

• Lead, coach, and develop Regional Sales Managers and Sales Representatives.
• Establish performance objectives and KPIs.
• Conduct regular field visits, coaching sessions, and performance reviews.
• Foster a results-driven and customer-focused culture.

Market Intelligence

• Monitor competitor activities, pricing, customer trends, and market developments.
• Recommend strategies to improve sales performance and market share.
• Identify opportunities for portfolio expansion and new business development.

Reporting

• Prepare monthly sales reports, forecasts, market updates, and business recommendations.
• Present performance updates and action plans to management.

• Bachelor's Degree in Agriculture, Agronomy, Marketing, Business Administration, or a related field.
• Minimum 5 years of sales experience, preferably in agrochemicals, fertilizers, seeds, or agricultural inputs.
• At least 3 years of leadership or sales management experience.
• Proven track record of achieving sales targets and managing distributor networks.
• Strong negotiation, communication, and leadership skills.
• Proficiency in Microsoft Excel, PowerPoint, and sales reporting.
• Fluent in Khmer and English