Business Development Manager (B2C)

Herrington International School Job location: Phnom Penh

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Job Overview
# Hiring1
Job TypePermanent Job
Exp. LevelManagement
Job FunctionBusiness Development
IndustryEducation
Preferred ApplicantLocal
Required LanguageKhmer , English
DeadlineDec 6, 2025
LocationPhnom Penh
Job Summary
  • Reporting to: Head of Business Development (Business Development Department), with dotted-line reporting to Deputy CEO for strategic matters.
  • The B2C Manager leads the direct-to-parent/family enrolment strategy, overseeing lead generation, campaigns, and conversion activities for households, siblings, preschool, and referral segments.

Job Goal 

  • To design and execute Herrington International School’s B2C business development strategies by increasing direct-to-parent enrolments, managing family-focused campaigns, and ensuring all offers comply with the Baseline Fee Policy. This role sets medium-term targets for the direct channel, coordinates with Business Development Executives, and manages Admissions staff supporting B2C, and drives conversion from lead to enrolment.
Responsibilities and Duties
  • Develop and implement annual and quarterly B2C business development plans aligned with school objectives.
  • Set lead-generation, conversion, and enrolment targets for family, sibling, preschool, and referral segments.
  • Design and oversee campaigns such as family discounts, sibling rebates, referral bonuses, cashback, and scholarship outreach.
  • Coordinate and mentor BDEs/Admissions Executives assigned to B2C; ensure timely follow-up and high service standards.
  • Represent the school at parent fairs, open houses, preschool events and community forums.
  • Coordinate with Digital Marketing, Admissions and Academic teams to deliver seamless parent experiences from first contact to onboarding.
  • Monitor KPIs in the CRM; prepare weekly and monthly performance reports for the Head of Business Development.
  • Ensure all family, sibling and referral offers comply with Baseline Fee Policy, approval processes and data protection.
  • Maintain accurate records of contracts, discounts and communications in the DMS.
Qualifications and Skills
  • Bachelor’s degree in business administration, Marketing, or related field (master’s preferred).
  • Minimum 5 years’ experience in sales or business development with at least 2 years managing B2C or consumer-facing channels.
  • Proven ability to design campaigns, manage pipelines, and achieve enrolment targets.
  • Strong leadership, customer experience, and CRM reporting skills.
  • Excellent written and verbal communication in English and Khmer.

Career Path:

  • Opportunity to progress to Head of Business Development, Director of Admissions & Marketing, or Deputy CEO/CEO based on performance and leadership impact.
How to Apply

📧 Apply via Email: careers@his.edu.kh

📞 Telegram: 096 366 789 / @his_careers

NameHerrington International School
TitleHR Department
Phone Number+855 96366789 /
Emailcareers@his.edu.kh
AddressBorey Peng Huoth, Eco Collection, National Road #1, Phnom Penh
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