This position is responsible for leading the digital marketing efforts within the marketing department to enhance the hospital’s brand, attract patients, and drive revenue growth. The Digital Marketing Director will develop and implement strategic digital marketing plans, oversee online advertising campaigns, manage social media initiatives, and utilize data analytics to optimize performance, all while ensuring alignment with the hospital’s mission and goals.

• Digital Marketing Strategy & Planning: Develop and implement comprehensive digital marketing strategies to increase brand visibility and patient engagement online.
• Market Research & Analysis: Conduct digital market research to identify trends, competitor strategies, and opportunities for growth in the online space.
• Branding & Online Communication: Oversee brand positioning and online messaging to maintain a strong and consistent brand image across all digital platforms.
• Digital Campaign Management: Lead digital marketing campaigns, including SEO, PPC, email marketing, and content marketing to attract and retain patients.
• Social Media Strategy: Develop and manage social media strategies to engage with patients and the community effectively, enhancing the hospital's online presence.
• Analytics & Performance Measurement: Monitor and analyze digital marketing performance metrics, providing insights and recommendations for continuous improvement.
• Patient Engagement & Experience: Create patient-centric digital marketing initiatives that enhance satisfaction and foster loyalty.
• Budget Management: Oversee the digital marketing budget, ensuring effective allocation of resources for maximum ROI on digital initiatives.
• Compliance & Ethical Standards: Ensure all digital marketing activities comply with healthcare regulations and ethical marketing standards.
• Any other tasks assigned by the CEO.

• Education: Bachelor’s Degree in Marketing, Business Administration, or related fields (Master’s Degree is a plus).
• Experience: Minimum 7 years of experience in digital marketing, with at least 3 years in a leadership role, preferably in healthcare or the service industry.

Skills:

• Strong strategic planning and digital market analysis skills.
• Expertise in digital marketing channels, including SEO, PPC, social media, and content marketing.
• Excellent leadership, communication, and interpersonal skills.
• Proven ability to manage multiple digital projects and drive results.
• Language: Good command of English (listening, speaking, reading, and writing).
• Computer Skills: Proficiency in Microsoft Office (Word, Excel, PowerPoint), digital marketing tools, and social media platforms.

Other Abilities:

• Strong problem-solving and decision-making skills.
• Ability to work independently and collaboratively with cross-functional teams.
• High level of creativity and innovation in digital campaigns.
• Strong ethical values, commitment, and discipline.