Manager, Brand Marketing oversees all activities of Brand and Content team; and reports directly to the Head of Marketing. The Manager, Brand Marketing provides Brand management and Marketing Content development and production; and supports the business in advancing overall marketing goals and objectives. S/he partners with various departments in maximizing brand performances, revenue, improving decision-making, and ultimately driving Brand Management effectiveness and efficiency across communication channels and customer segments. The Manager, Brand Marketing must have strong brand and marketing management skills, communication skills, and have a hands-on approach in delivering results.

JOB SCOPE

Manages Brand Health through Brand Performance monitoring, develops and implements brand strategy and plan to continue build brand equity and address all brand bottlenecks across all stages of customer disposition funnel.

Develops and executes Content strategy, plan and production for all communication channels and touchpoints, ensuring that these are being effectively implemented in order to meet customer needs and wants.

Other scopes are inclusive of management of Brand, Creative and Design team and ensuring effective resources and capabilities to deliver Brand and overall marketing objectives.

• Leads the Brand & Content and Design team, overseeing all activities of the team to ensure proper execution of company plan to deliver objectives
• Supervises Brand & Content and Design personnel and ensuring accurate execution of their duties. Acts as a mentor to key members and talents to encourage their professional growth, and to ready them for the succession of higher positions in the future
• Develops and implements annual and seasonal Brand and Content strategy and plan in order to maximize brand performance, brand share, market share, revenue and profitability growth; and spearheads the Brand Performance Management and Content Production for concept to design and roll-out
• Leads the creation of Brand guideline, assets, briefs creatives and sourcing marketing service providers and resources when requires.
• Creates and executes thematic Social Media content marketing and initiating content marketing campaigns to reach targets
• Inspires creativity and leads the design team to produce outstanding marketing collaterals and communication materials to meet everlasting customer expectation
• Optimizes existing performing activities and continuously tests new and campaigns to uncover untapped brand potential
• Manages Brand and Content budget and produces cycle calendar, brand reports, market intelligent reports in a complete, accurate, and timely manner
• Additionally, plays an active role in the optimization of Marketing management systems and processes
• Handles end to end projects efficiently and timely, based on the budget given
• Executes, monitors, tracks, optimizes and evaluates cycle activities and brand campaigns to propose improvement plans and execution to deliver company plan objectives
• Provide recommendations and solutions to further enhance Brand performance. This includes a detailed understanding of customer behaviour, utilizing and recommending appropriate market information tools and research to assist in implementing strategy
• Works closely across teams to foster strong teamwork spirit in driving both Offline and Online Brand and Content initiatives
• Collaborates with relevant stakeholders in ensuring accurate representation and maintenance high level of business integrity in the industry by ensuring compliance with legislation and internal policy
• Other tasks assigned by Head of Marketing

Education:

• Bachelor’s or master’s degree in marketing or a related field

Experience:

• A minimum of 5 years of relevant working experience, with 3 years in management roles.

MS Office and Software:

• Possess good computer skill, being proficient in Digital Social Apps, Ms Excel, Ms Outlook, PowerPoint, and design applications, which will all be necessary for the effective performance of the job, creation of reports, proposals and recommendations.

Other Skills

• Strategic thinking, effective in handling multiple projects and meeting tight deadlines, be results and detail oriented, be self-starter, be proactive, going beyond the call of duty, be a person of high integrity, be comfortable working in a highly collaborative setting, has an ability to learn and adapt quickly, has exceptionally good problem-solving skills, be an outspoken and comfortable in dealing with partners.
• Exceptionally good leadership in both people and strategic skill, portraying an ability to influence a cross-functional teams and senior leadership teams as well as stakeholders in a unified direction and with common vision.
• Confident yet likable and relatable individual who is able to form strong and meaningful relationship with others which will inspire trust and confidence.