Channel Marketing Strategy and Planning:

• Assist in the development and execution of the overall channel marketing strategy aligned with the company's business objectives.
• Contribute to the creation of annual and quarterly channel marketing plans and budgets.
• Identify and analyze market trends, competitor activities, and partner needs to inform marketing strategies.
• Develop specific marketing programs and initiatives tailored to different channel partner segments.

Partner Enablement and Support:

• Develop and deliver marketing tools and resources for partners, such as sales collateral, presentations, product information, and training materials.
• Support the creation and execution of partner training programs on products, marketing campaigns, and sales techniques.
• Serve as a point of contact for partners on marketing-related inquiries and provide ongoing support.
• Facilitate communication and information sharing between the company and its channel partners.

Marketing Program Development and Execution:

• Develop and implement various marketing programs, including co-marketing campaigns, promotional activities, lead generation initiatives, and events, in collaboration with partners.
• Manage the execution of marketing programs, ensuring they are delivered on time, within budget, and meet performance targets.
• Coordinate with internal marketing teams (e.g., digital marketing, content marketing) to leverage their expertise and resources for channel initiatives.

Performance Monitoring and Analysis:

• Track and analyze the performance of channel marketing programs and initiatives against key metrics (e.g., sales, leads, engagement).
• Prepare regular reports on channel marketing activities and results, providing insights and recommendations for improvement.
• Evaluate the effectiveness of marketing tools and resources and identify areas for enhancement.
• Monitor partner marketing activities to ensure brand consistency and compliance.

Relationship Management:

• Build and maintain strong working relationships with key personnel at channel partner organizations.
• Collaborate with sales teams to ensure alignment between sales and marketing efforts within the channel.
• Participate in partner meetings and events to present marketing plans and gather feedback.

Budget Management:

• Assist in the management of the channel marketing budget, ensuring efficient allocation of resources.
• Track expenses and ensure adherence to budgetary guidelines.

• Bachelor's degree in Marketing, Business Administration, or a related field.
• Proven experience in a marketing role, with specific experience in channel marketing or partner marketing preferred.
• Understanding of different channel models and partner dynamics.
• Experience in developing and executing marketing programs and campaigns.
• Strong project management and organizational skills.
• Excellent communication, presentation, and interpersonal skills.
• Analytical skills with the ability to interpret data and generate reports.
• Proficiency in marketing automation tools and CRM systems (preferred).
• Ability to work independently and collaboratively within a team environment.
• Willingness to travel occasionally to meet with partners or attend industry events.
• Experience in a specific industry relevant to the company's products or services.
• Familiarity with co-marketing best practices.
• Negotiation and influencing skills.