Product Manager

The Product Manager leads the strategic planning, marketing execution, and business growth of assigned client brand portfolios. You act as the bridge between external brand principals/clients and internal commercial, sales, regulatory, and supply chain teams.

Brand Strategy & Marketing: Develop and execute annual marketing strategies, channel activation plans, product launch campaigns, and tactical marketing budgets.

• Oversee and manage operating departmental budgets and costs according to annual allocation to ensure efficient usage of resources, where applicable.
• Collaborate with the brand management team to develop marketing strategies and activities based on clients’ business strategy and objectives to achieve annual sales targets.
• Prepare product forecasts and constantly monitor inventory levels to ensure optimal supply.
• Manage new product launches, including product launch plans, roll-out timings, sample preparations (where applicable), display standards, etc.
• Monitor and analyze sales trends and recommend marketing activities to achieve sales targets.
• Manage market research to assess customer attitudes to the current product range and new product introductions.
• Conduct product training to equip sales teams with the necessary technical expertise to sell the products.
• Establish and maintain ongoing relationships with clients.
• Act as the first point of reference for all product-related enquiries and work collaboratively with colleagues to address any issues that may arise.
• Other tasks assigned by Manager.