Business Insights Associate is a key player in driving market intelligence initiatives. Your role will be to develop, collect, and manage data that supports actionable, consumer centric insights. This position is essential for providing analytical support and managing market research projects to translate findings into strategies that influence decision making and business planning.

• Provide Reporting and Analysis: Deliver strategic market information, insights, and actionable recommendations to support efficient and effective decision making, including:
• KPI Performance Report
• Monthly Marketing Briefs
• Competitor Activity Updates
• Market Model Update
• Ad-hoc analyses based on evolving business needs
• Commission and oversee research projects, ensuring robust and actionable insights
• Collaborate with research vendors to maintain high compliance and performance standards
• Leverage research suppliers to manage quick-turn projects efficiently
• Apply advanced market research tools and techniques for problem-solving and strategic planning
• Stay updated on competitive activities to identify risks and opportunities
• Provide insights and summaries to Marketing and Sales teams
• Cultivate a culture of learning by sharing industry, competitor, consumer, and retail trends with stakeholders
• Demonstrate strong interpersonal skills to work with individuals at all organizational levels
• Deliver high-quality, value-added results under tight deadlines.

• A University degree in Economics or a relevant field
• 3+ years of working experience, preferably in the market research industry
• Exposure to both research agencies and client-side experience is an advantage
• Strong communication skills in English, both written and verbal
• Proficiency in MS Office, especially Excel and PowerPoint
• Knowledge of analysis software is an added advantage
• Excellent analytical, reporting, planning, and forecasting skills
• Familiarity with consumer and trade marketing research (qualitative and quantitative methodologies)
• Expertise in competitive intelligence and assessment