Business Insights Associate is a key player in driving market intelligence initiatives. Your role will be to develop, collect, and manage data that supports actionable, consumer-centric insights. This position is essential for providing analytical support and managing market research projects to translate findings into strategies that influence decision-making and business planning.

• Provide Reporting and Analysis: Deliver strategic market information, insights, and actionable recommendations to support efficient and effective decision-making, including:

1. KPI Performance Report
2. Monthly Marketing Briefs
3. Competitor Activity Updates
4. Market Model Update
5. Ad-hoc analyses based on evolving business needs

• Commission and oversee research projects, ensuring robust and actionable insights
• Collaborate with research vendors to maintain high compliance and performance standards
• Leverage research suppliers to manage quick-turn projects efficiently
• Apply advanced market research tools and techniques for problem-solving and strategic planning
• Stay updated on competitive activities to identify risks and opportunities
• Provide insights and summaries to Marketing and Sales teams
• Cultivate a culture of learning by sharing industry, competitor, consumer, and retail trends with stakeholders
• Demonstrate strong interpersonal skills to work with individuals at all organizational levels
• Deliver high-quality, value-added results under tight deadlines.

• A University degree in Economics or a relevant field
• 3+ years of working experience, preferably in the market research industry
• Exposure to both research agencies and client-side experience is an advantage
• Strong communication skills in English, both written and verbal
• Proficiency in MS Office, especially Excel and PowerPoint
• Knowledge of analysis software is an added advantage
• Excellent analytical, reporting, planning, and forecasting skills
• Familiarity with consumer and trade marketing research (qualitative and quantitative methodologies)
• Expertise in competitive intelligence and assessment