The Marketing Manager is responsible for developing, implementing, and managing brand strategies to strengthen brand positioning and drive growth for chemical and food products in the market. This role ensures brand consistency, market competitiveness, and alignment with regulatory and quality standards.

• Develop and execute brand strategies and annual marketing plans for chemical and food product lines.
• Conduct market research, consumer insights, and competitor analysis to identify growth opportunities.
• Manage product positioning, pricing strategies, packaging concepts, and promotional activities.
• Collaborate with R&D, Production, QA, and Sales teams to ensure product compliance, quality, and market readiness.
• Oversee brand communication including ATL, BTL, digital marketing, and trade marketing activities.
• Manage brand budgets, monitor ROI, and control marketing expenses.
• Ensure all branding materials comply with food safety, chemical regulations, and company standards.
• Lead, coach, and evaluate Brand Supervisors and related team members.
• Monitor brand performance, sales trends, and customer feedback, and propose improvements.
• Coordinate product launches and promotional campaigns from concept to execution.
• Any task assigned by CEO

• Bachelor’s degree in Marketing, Business Administration, Food Science, Chemical Engineering, or related field.
• Minimum 5–7 years of experience in brand management, preferably in chemical, FMCG, beverage or food manufacturing.
• Strong knowledge of branding, market analysis, and product lifecycle management.
• Experience working with cross-functional teams in manufacturing environments.
• Good understanding of food safety standards, labeling, and chemical regulations is an advantage.
• Strong leadership, communication, and analytical skills.
• Proficient in MS Office and marketing analytics tools.