We are seeking a dynamic and results-driven Digital Marketing Manager to lead our marketing initiatives for a healthcare platform in Cambodia. The role encompasses creating and implementing digital strategies to drive awareness and conversion, utilizing various digital channels and optimizing performance marketing on that platform for the company and clients. The ideal candidate will have a strong background in digital marketing and a proven track record of driving successful campaigns in the healthcare sector.

1. Digital Strategy and Planning:

• Develop and execute comprehensive digital marketing strategies focused on awareness and conversion, leveraging digital platforms.
• Align strategies with the healthcare platform's objectives, ensuring brand consistency and optimal user engagement.

2. Lead Generation:

• Implement lead generation campaigns using various digital channels, optimizing for high-quality leads and conversions.
• Utilize advanced targeting techniques to reach the right audience and maximize lead acquisition.

3. Social Media Management:

• Strategize and manage marketing activities on social media channels.
• Build and nurture an engaged online community, fostering brand loyalty and driving traffic to the healthcare platform.

4. Performance Marketing on Meta Platforms and Other Digital Platforms:

• Develop and manage performance marketing campaigns on Meta platforms (Facebook, Instagram) and other digital platforms to drive targeted traffic and conversions.
• Optimize ad placements, budgets, and creatives based on data-driven insights to achieve optimal ROI.

5. Content Creation and Management:

• Collaborate with the content team and production team to create compelling and relevant content for digital campaigns, aligning with healthcare industry experts, partners, standards and guidelines.
• Develop the Pre-Production Deck (PPM) for video content and coordinate end-to-end video production (pre-production, shooting, and post-production).
• Ensure content resonates with the target audience and drives desired actions.

6. Event Planning and Execution:

• Conceptualize, plan, and execute engaging marketing events for special health days throughout the year that align with the platform's goals and resonate with the target audience.
• Coordinate all aspects of event planning, including logistics, promotion, attendee engagement, and post-event analysis.

7. Analytics and Reporting:

• Utilize analytics tools to track, measure, and analyze the performance of digital marketing efforts, providing regular reports and insights to stakeholders.
• Make data-driven decisions and recommendations to improve campaign effectiveness and achieve KPIs.

8. Budget Management:

• Effectively manage the marketing budget, allocating resources for optimal results across various channels and campaigns.

9. Collaboration and Team Management:

• Collaborate cross-functionally with internal teams to ensure a cohesive and integrated approach to digital marketing initiatives.
• Lead and mentor a team of digital marketing professionals, fostering a culture of growth and innovation.

• Bachelor's degree in Marketing, Digital Marketing, or related field.
• Proven experience in digital marketing, particularly in the healthcare sector, with a focus on lead generation and performance marketing.
• Proficient in utilizing Line and Meta platforms for marketing campaigns.
• Strong understanding of healthcare industry regulations and compliance related to digital marketing.
• Excellent analytical skills and ability to interpret data to drive marketing decisions.
• Exceptional communication, leadership, and project management skills.
• Fluency in English and Mandarin (written and spoken).