What we do

• To develop SMEs and entrepreneurship through franchising.
• Enhance an innovative business ideas that can remain relevant and influence in the current local and global market.
• Create a supportive business community where members can learn from each other and enable one another to expend business influence.
• Build up a regular training courses to develop local SMEs into Franchise business model, assist them to be a high potential to invest and promote in overseas markets.
• Formulate an effective method to improve the competitiveness of the Franchise industry in Cambodia.
• Promote overseas brand in Cambodia markets in devised strategies to gain more Franchise opportunity for investor or startup.
• Strengthen relation with Government and relevant Authorities to build Trademark Protection for member (as Franchisor or Brand Owner).
• To have a proactive dialogue with the local Authorities/Government to further identify various policy issues that need to be addressed in order to stimulate growth of the Franchise Industry in Cambodia.
• To actively participate with other industry associations (both domestically and internationally) with the aim to build network opportunity for both Franchiser, Franchisee and individual or investor who interested in Franchising.
• Partnership with relevant entities across the world for emulating best practices, a way to make the Cambodian Franchise Industry more competitive.
• To professionalize and educate people in the franchise industry through research studies, surveys, meetings, seminars, workshops etc.
• To liaise with various related organizations, industry associations, financial institutions, government department on matters concerning the industry.
• To provide the legal information and current statistics on franchising.

Vision & Mission

To be a strong and vibrant association which is continuously assist in restructuring local business into Franchise model, maximizing Franchise business activities in Cambodia and to be the man promoter for member to achieve positive outcomes through fostering linkages within network of local and international Franchise group.