The Senior Marketing Executive will elevate our brand presence across both digital and physical landscapes. He/She will be the driving force behind our marketing campaigns—crafting visually stunning content for social media while designing and executing high-impact offline marketing strategies (events, partnerships, and print media). The ideal candidate understands how to build an online community and translate that digital excitement into physical, real-world customer experiences.

Social Media & Digital Marketing:

• Content Creation & Strategy: Plan, create, and schedule high-quality, engaging content (videos, reels, photos, and copy) for platforms including Instagram, TikTok, Facebook.
• Community Engagement: Manage online communities by responding to comments, direct messages, and reviews, fostering strong relationships with past and potential travelers.
• Trend Awareness: Stay ahead of viral travel trends, algorithm changes, and popular audio to keep the company relevant and top-of-mind.
• Monitor localized social media ad campaigns to generate leads for travel consultants.
• Influencer & Creator Collaborations: Identify and partner with travel influencers, content creators, and brand ambassadors to expand our reach.

Physical & Offline Marketing:

• Oversee the design, production, and distribution of physical marketing materials, including travel brochures, flyers, banners, and souvenirs.
• Event Planning & Activation: Coordinate the company’s participation in local travel expos, bridal expos, pop-ups, and community events.
• In-Office Branding: Ensure the physical travel agency office is visually appealing, accurately branded, and equipped with updated promotional displays.

• Bachelor’s degree in a related field.
• Minimum of 2 years of experience in marketing, preferably within the travel, tourism, hospitality, or lifestyle sectors.
• Proven track record demonstrated through a portfolio of social media campaigns (organic or paid) and/or examples of physical marketing designs.
• A strong eye for aesthetics, photography, and video editing (experience with mobile editing apps like CapCut, InShot, or Adobe Premiere Rush is highly valued).
• Copywriting: Excellent storytelling and writing skills to draft compelling social media captions and physical print ads.
• Ability to work autonomously, pitch creative ideas, and take them from concept to execution.